6mo
Jul 1 – Dec 31, 2026
2
Category cohorts
$2,200/mo
or $12,000 paid in full
0
Competing brands per cohort
Who it's for
You've got product that moves and a founder who'll do the work — but you don't have a VP of Sales, a foodservice rolodex, or six figures to build one.
The Octopus Method gives you both: a broker opening doors on your behalf and the playbook to keep working them after the cohort ends. You finish with live operator conversations, not just a certificate.
The hybrid
01
Door opening
We run outreach and warm introductions to operators and distributors in your category.
02
Live coaching
Biweekly working sessions on pricing, samples, distributor setup and the sell-in.
03
Live coaching
Foodservice 101, channel breakdowns and the operator math that wins awards.
04
Sample logistics
Ops support so samples land where they need to, when they need to.
Built non-competing
Each cohort holds one brand per sub-category. Your roadmap, your buyers and your pricing stay yours — and your cohort lead knows your category cold.
Cohort A
Beverage
Functional drinks, coffee, tea, sparkling and better-for-you beverage built for micro-markets, OCS, campus and c-store.
K
Katie
Beverage cohort lead
Cohort B
Snack
Better-for-you snacks, bars and grab-and-go built for vending, markets, campus dining and specialty retail.
C
Christine
Snack cohort lead
Operations & sample logistics led by Lew across both cohorts.
The six months
Month 1–2
Foundation
Channel fit, pricing, target operator list and distributor strategy locked.
Month 2–4
Outreach
Door opening begins. Samples out, first operator conversations live.
Month 4–5
Sell-in
Follow-through on warm doors, GPO/contract paths and distributor setup.
Month 6
Handoff
You take the system in-house with a live pipeline and the playbook to run it.
Pricing
Best Value
Questions
Seats are limited by category
Start the Application
